Digital Marketing Trends, Social

Google+ Vs. Facebook

August 26, 2011 | 3 minutes to read
Google+ Vs. Facebook
Summary:History Facebook has monopolized the social networking world for past several years. MySpace was still popular when Facebook …


Facebook has monopolized the social networking world for past several years. MySpace was still popular when Facebook came out in early 2004. Slowly, Facebook took over and currently has approximately 700 million users. Facebook is still evolving in many aspects such as privacy/security, & sharing information. Even with the short comings Facebook has had, it has become very popular because of the features it offers for networking. There was no other social networking platform that even came close to being as popular as Facebook, until Google+ was
unveiled recently. Within weeks Google+ has picked up more than 10 million users and it is only expected to grow. Main advantage I see with using Google+ is the ease of integrating? information with various Google layers such as Google Apps, YouTube, Flickr, Picasa, Google+1 button.


Main features in Google+ that I would like to highlight,

  1. Organize streams by circles
  2. Ease of sharing photos and videos through Google hosted websites such as YouTube, Picasa, Flickr
  3. Simplified privacy settings
  4. Option to selectively share with circles that are relevant

Google+ has not implemented all the features that Facebook has, but it is very simple & easy-to-use as is now. One main feature Google+ lacks is a feature similar to Facebook fan pages, to promote businesses. For right now, businesses may consider ,
1. A Gmail address dedicated for business, through Google Apps or just for email, and keep Google+ account separate for business OR
2. Separate circles for clients, prospects and business acquaintances to be relevant with updates.

Google+ Vs. Facebook

1. Profile Visibility

Google+😕 allows you to selectively block/publish information in your profile to public. So, if you still want to visible on the web, but only want to disclose certain information to the public, you can do so by going into your profile and clicking on each field in your profile and changing visibility options.

Facebook: does not allow you to selectively block/publish your profile information

2. Circles

Google+: Similar to Friends list in Facebook, Google+ has Circles. You can add your connections to appropriate circles and keep them organized, so you can share relevant updates with these circles. This makes sharing information very easy. I can selectively share my posts with circles, & not worry about posting information irrelevant to many of my connections. I like the flexibility to hide people who are in my circles, to rest of the public. This protects the privacy of my circles.

Facebook: Facebook lets you organize your connections in friends lists. But, sharing selectively with these lists is not possible yet.? I can not hide my friends list from Facebook users that are not in my network.

3. Posts, Streams

Google+: I have an option to look at streams selectively by circles, or all streams in one page. I love this feature. Google+ also separates the posts/links I shared with my circles by +1ing (Liking) them.

Facebook: All the updates appear on in one place. If there are too many posts, I miss some posts because I have to scroll down so much. This does not happen in Google+ unless, each circle have too many posts, which is highly unlikely!

4. Videos & Chat (Hangout)

Google+: Google+ has “Chat” feature and Video Talk with “Hangout” features. I can control who I like to hangout with. by selecting circles or individual names. Cool thing is that my circles can see the hangout in their streams. With this
feature Google+ has also integrated YouTube. You can watch YouTube together with circles/friends you are hanging out with.

Facebook: has Chat & Video features

5. Sparks

Google+: you can signup to receive updates on topics of your interests such as movies, recipes, travel, etc. and share with friends.

Facebook: You can become fans of groups that you like to follow. But not comparable to Sparks.

6. Photos

Google+: – I love the convenience of sharing pictures from websites I use to share pictures like Picasa. I can control who I am sharing the album with. I don’t have to share all my albums with all my circles. I can do this selectively
I can also upload pictures to picasa (cloud) from my Android phone & share them later selectively.

Facebook: does allow you to upload pictures to share. However, you can not share them selectively with your lists.

7. Games

Google+😕 has not made its way deep into gaming, contests, quizzes, etc. in this trial version yet. We have to wait and see where Google+ will go from here.

Facebook: offers numerous options for gaming, contest & quizzes.


Even though Google is the largest internet company in the world, it is still a long way from taking over Social Networking world. We can not expect all Facebook users to make the transition, & abandon Facebook. Facebook users may start using Google+ as another platform for social networking, like I have. However, there is a large group of individuals and businesses that were skeptical about adopting Facebook into their lives/businesses due to privacy/security concerns. For this group, Google+ might be the answer.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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