Digital Advertising, Resources

Tips on PPC Optimization from Google

May 25, 2021 | 2 minutes to read
Summary:Businesses typically earn $2 for every $1 spent on Google Ads—that’s an ROI of 200%. (99firms) And while …

Businesses typically earn $2 for every $1 spent on Google Ads—that’s an ROI of 200%. (99firms)

And while this is an impressive return on investment, several factors can impact your Google Ad campaigns' performance. To make the most of your pay-per-click (PPC) budget, you need to continuously optimize your campaigns, ad groups, ad copy, keyword phrases, and even your landing pages, all while paying attention to your consumer’s purchase behaviors.

Today, consumers rely more and more on the information Google serves up to them when they are researching products/services or making a purchase decision. And with the top 3 paid ads getting 41% of the clicks, according to WordStream, you want to make sure you have a solid search strategy in place that includes a strong organic presence and paid search ad placement.

So, how can you catch-up on the latest consumer search trends and PPC optimization tips in less than an hour?

As a Google Premier Partner, we’ve lined up Angelina Miller, an Agency Development Manager at Google Canada, to be our guest speaker and share key insights around Google Ads.

In this Video Guide you’ll learn:

• What the latest paid search trends are and how they could impact your campaigns over the next few months
• How you can create plans for your advertising spend, and see how changes to campaigns might affect key metrics and overall ROI using Google’s Performance Planner
• How you can improve the performance of your paid ads using the optimization score feature within Google Ads

Access this video session by completing our short form below by clicking on the image.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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