Why you need your Website to be Mobile-Compatible?

It is becoming more and more challenging for businesses to keep with the ever-changing internet landscape. With Google changing their search guidelines to make the search results better, businesses having a hard time keeping up with their website management.

Now, with an increasing number of users browsing the internet & searching for products & services from mobile devices, it is vital for businesses to have a presence on mobile platforms. This is going to require your website to be Mobile-Compatible. Another thing to worry about managing their online presence.

Stand-alone Mobile Website or Responsive Design?

Now that you are ready to build a mobile website, you have to decide whether to build a stand-alone mobile website or to go with a responsive design. Both options will offer a better user experience while browsing from their mobile devices. However, in order to choose the right option for your business, you need to understand the differences between the two options.

Here are some major pros and cons that you can weigh in on for the 2 options.

Conclusion

A recent trend has been to use responsive design because of easy maintenance (one site, one version of the content) & also being search ready once the main site is optimized for search engines. However, you have to look at your business goals for the mobile websites in terms of “How is your prospect/client going to use the mobile website” & design it accordingly. There is no one solution that fits all.

If you need help in finding the right solution for your mobile site, feel free to Contact Us.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.